General

A Podcast of Rivals? I love connecting with other LinkedIn experts. I always learn something new and this helps me serve my clients in the best way possible. Often it also opens the door to interesting conversations and collaborations. I was introduced to Mark Galvin of host of “How’s Your ePresence?” through a mutual connection.…

When you joined LinkedIn, did you think about what you were trying to achieve with your profile? Like most people, the answer is probably NO. You likely did not think about the WHY when you joined and for this reason are probably making some of these common mistakes on LinkedIn. 1. Your profile is incomplete…

In the last few months, LinkedIn has implemented some positive changes to increase its value and authenticity. I want to address two of them: the removal of email addresses from “Connections” downloadable data and decreasing the use of automation tools. Use Emails for Good…Not Spam Previously when you pulled a download of your LinkedIn connections…

LinkedIn Thought Leadership Podcast I love podcasts. I listen to them all the time so when I was invited to be a guest on one, I jumped at the chance. The podcast, “If You Market the Sh*t out of it, They Will Come” bring on marketing leaders with wide and diverse specialties to talk all things…

We have all heard the phrase “Content is King.” Companies know that creating and sharing engaging content is key to develop their brand and engage with customers, fans and targets. But when thinking about where to share this, how often is LinkedIn a part of the equation? A recent article from Foundation, “45 Eye-Opening LinkedIn…

Imagine you are a financial planner and you are giving a presentation about “What You Need to Know Before You Retire.” You have over 200 people registered to attend but when you walk into the room, 90% of the attendees are recent college grads. Will your presentation yield the results you expected based on the…

Social Selling is the latest marketing buzz word, leveraging social platforms to increase leads and eventually close sales. Like many trends in marketing, blogs circulate claiming to have the “7 Steps to Social Selling” or “Five Things You Need to Know about Social Selling.” But does it work? Here’s how in one year, I helped…