Connect the Dots Digital Helps Experts Build Relationships and Generate Leads Using LinkedIn

We develop authentic and valuable communications between our clients and their intended targets on LinkedIn. We help our clients to CONNECT with their potential targets and leverage their existing network; ENGAGE with their network through relevant and valuable content; and build relationships through meaningful personalized MESSAGE campaigns.

By highlighting the expertise of company founders, subject matter experts, and other non-sales professionals, we build the trust needed to open the door to a conversation, qualified lead and sale.

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What We Do

We work with subject matter experts (SMEs) on thought leadership for lead generation using LinkedIn. We offer three service levels to manage individual LinkedIn profiles starting at $500/ month. Custom packages can be developed based on client needs and goals.

OPTIMIZE: DEVELOP A PROFESSIONAL PROFILE

Your LinkedIn profile is your digital first impression. Unfortunately, it is common that profiles are incomplete or not developed to best showcase the value you offer to your network. We will optimize your profile with a powerful headline, engaging summary and impactful photos to wow your LinkedIn network. This is an important first step when investing in your LinkedIn presence.

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What we do:

Assess your current LinkedIn profile needs and provide updates in the following sections:

  • Photos – Profile photo & banner image
  • Headline – Does it clearly express what you do and for whom?
  • About – Does it tell your story while showing your personality and the value you offer?
  • Experience – Is this complete and does it link to current and past companies?
  • Additional sections including skills, recommendations, etc.
What you’ll see:
  • Your profile will tell your story and help your network understand who you are and what you do
  • Including the right key words in your headline and summary will increase your search appearances
  • You will make a positive first impression with new connections as a valuable connection

*One-time fee of $475

Connect: Increase your meaningful connections

Your LinkedIn network is a valuable resource, but many people haven’t built theirs to engage with potential customers, partners and industry experts. Even people with hundreds or thousands of connections may not be connected to their actual targets. We can help you increase your meaningful connections, thereby increasing the overall value of your LinkedIn network.

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What we do:
  • Assess current LinkedIn profile and network
  • Define your target connections
  • Connect with targets on your behalf
  • Craft and send "thanks for connecting" message when new targets connect with you
What you’ll see:
  • Increase in ‘meaningful connections’ (overall % and total number)
  • Initial responses to "thanks for connecting" messages

*3-month recommended engagement

Engage: Showcase your expertise

LinkedIn is the #1 platform for B2B content. This speaks to how influential LinkedIn is as a credible source of information in the professional world. That credibility becomes that much more powerful when company leaders and industry thought leaders share content from their personal accounts, showcasing their expertise and developing thought leadership.

What we do:
  • Assess current and available content to showcase your expertise, both internal to your organization and external sources of credible content
  • Develop a consistent posting plan to increase visibility and increase interaction
  • Follow and interact with influencers in your field ("followship")
    • Interact with their content (like, comment, share) to build rapport
What you’ll see:
  • Increased interaction with your posts (views, likes, comments, shares)
  • Increased profile visibility
  • Build rapport with influencers in your field (through interaction with their posts)

*3-6 month recommended engagement to include Connect

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Message: Personalized outreach campaigns

Authentic personal messages on LinkedIn are a powerful tool to build relationships on LinkedIn. It’s easy to spot a spammy sales message but when decision makers receive something of value in a LinkedIn message, they are more likely to take notice. We develop messaging campaigns based on specific goals and strategies that speak to the needs of your targets and ultimately get you a reply.

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What we do:
  • Develop strategy for personal outreach to LinkedIn connections through messages
  • Execute LinkedIn messaging campaign(s)
    • Define campaign goals
    • Create messaging for each campaign depending on targets and the Call To Action
    • Track responses and adjust the message as needed
What you’ll see:
  • Message responses – leads, inquiries, introductions
  • Increased interaction with profile and posts

*Recommend multiple campaigns, in conjunction with Connect and Engage

There are 5 mistakes you could be making on LinkedIn. Click to learn more!

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What our Clients Have Said