Connect the Dots Digital Helps Experts Build Relationships and Generate Leads Using LinkedIn
We develop authentic and valuable communications between our clients and their intended targets on LinkedIn. We help our clients to CONNECT with their potential targets and leverage their existing network; ENGAGE with their network through relevant and valuable content; and build relationships through meaningful personalized MESSAGE campaigns.
By highlighting the expertise of company founders, subject matter experts, and other non-sales professionals, we build the trust needed to open the door to a conversation, qualified lead and sale.
What We Do
We work with subject matter experts (SMEs) on thought leadership for lead generation using LinkedIn. We offer three service levels to manage individual LinkedIn profiles starting at $500/ month. Custom packages can be developed based on client needs and goals.
Connect: Increase your meaningful connections
Your LinkedIn network is a valuable resource, but many people haven’t built theirs to engage with potential customers, partners and industry experts. Even people with hundreds or thousands of connections may not be connected to their actual targets. We can help you increase your meaningful connections, thereby increasing the overall value of your LinkedIn network.
What we do:
- Assess current LinkedIn profile and network
- Define your target connections
- Connect with targets on your behalf
- Craft and send "thanks for connecting" message when new targets connect with you
What you’ll see:
- Increase in ‘meaningful connections’ (overall % and total number)
- Initial responses to "thanks for connecting" messages
*3-month recommended engagement
Engage: Showcase your expertise
LinkedIn is the #1 platform for B2B content. This speaks to how influential LinkedIn is as a credible source of information in the professional world. That credibility becomes that much more powerful when company leaders and industry thought leaders share content from their personal accounts, showcasing their expertise and developing thought leadership.
What we do:
- Assess current and available content to showcase your expertise, both internal to your organization and external sources of credible content
- Develop a consistent posting plan to increase visibility and increase interaction
- Follow and interact with influencers in your field ("followship")
- Interact with their content (like, comment, share) to build rapport
What you’ll see:
- Increased interaction with your posts (views, likes, comments, shares)
- Increased profile visibility
- Build rapport with influencers in your field (through interaction with their posts)
*3-6 month recommended engagement to include Connect
Message: Personalized outreach campaigns
Authentic personal messages on LinkedIn are a powerful tool to build relationships on LinkedIn. It’s easy to spot a spammy sales message but when decision makers receive something of value in a LinkedIn message, they are more likely to take notice. We develop messaging campaigns based on specific goals and strategies that speak to the needs of your targets and ultimately get you a reply.
What we do:
- Develop strategy for personal outreach to LinkedIn connections through messages
- Execute LinkedIn messaging campaign(s)
- Define campaign goals
- Create messaging for each campaign depending on targets and the Call To Action
- Track responses and adjust the message as needed
What you’ll see:
- Message responses – leads, inquiries, introductions
- Increased interaction with profile and posts
*Recommend multiple campaigns, in conjunction with Connect and Engage
What our Clients Have Said
"I am so pleased with the updates to my profile and the post views I’ve been getting. It’s really amazing. People are engaging and reading my posts. Thanks to you for the motivation to leverage this great platform."
Director, Business Development, Travel Leaders Corporate
“We engaged with Connect the Dots Digital prior to sending some of our members to the annual HIMSS conference. Rachel worked with us to connect with strategic targets who were likely to be in attendance. The responses to a 1-1 messaging campaigns resulted in reconnections with old clients, introductory meetings with new targets and increased attendance to a session we were leading.”
Partner at Himformatics
“I found tremendous value in working with Rachel. I have a significantly larger pool of connections who are actual targets for me to build relationships with and demonstrate my expertise. And one of the other key factors for me was pulling all current contacts into a easy to manage list to review. There are so many good contacts I already had that I have not been taking advantage of and keeping up with – you forget who all you are contacted with after the initial connection.”
Senior Client Partner at Korn Ferry
"Connect the Dots Digital is a fantastic company to work with. Not only do they help with growing your LinkedIn network, and therefore your sales opportunities, but they also educate and assist on basic marketing principles/tactics and how to weave it all together. For our company, which doesn't have a formal marketing arm, that was critical, and it has paid dividends. We highly recommend Rachel and her team!"
Vice President, Product Management at Elimu Informatics
"Working with Rachel is like moving from a machete to a surgical scalpel. Our messages have obviously sharpened, but so has our audience focus and the outcomes we see from our online presence."