LinkedIn Training, Consulting & Strategy For Businesses
Does your company have a LinkedIn strategy recognized & utilized throughout the organization?
Hi, I’m Rachel! I help companies align, amplify & activate their team on LinkedIn. Together we powerfully position your brand messaging on LinkedIn to attract the best talent, connect organically with your ideal clients, and stand out as a leader in your industry.
Who "Owns" LinkedIn Within Your Company?
LinkedIn is a powerful tool that sits at the center of most business functions. A cohesive, broad, and sweeping LinkedIn company strategy provides an opportunity to impact nearly every function within the organization. It works to align and amplify the company value proposition and to activate the most powerful brand ambassadors – employees!
Is Your LinkedIn Profile Optimized For The New Changes? Download Our Profile Checklist.
81% of B2B buyers are more likely to engage with someone who has a strong personal brand
Sales teams depend on LinkedIn as a prospecting tool and a place to connect with targets. But if sales leaders and their teams haven’t nailed down their company’s brand message in individual employee profiles, their outreach and investment in tools like Sales Navigator have to work so much harder than they should.
61% of decision makers say that thought-leadership is more effective at demonstrating value compared to traditional marketing
Marketing controls the overall brand message within a company. But often, the focus of a LinkedIn strategy is around the company page vs. the people behind the brand. Thought leadership = credibility and when this is combined with a strong personal brand on LinkedIn companies can connect and engage with targets and decision makers more effectively than with traditional ads.
HR & Talent Acquistion
82% of employees will research a CEO’s online presence when considering joining a company
Hiring and retaining people is one of the top problems leaders face today, particularly in areas where there is a “talent desert.” Company leaders should think of themselves as recruiters on LinkedIn – brand ambassadors for potential employees. Candidates are looking at profiles of the people they will report to and work with – if they don’t like what they see, they may move on to another offer. Top talent wants to talk to peers, not recruiters.
Employee Advocacy can increase lead generation by up to 67%
Companies have an army of brand ambassadors at their disposal – their employees! When companies encourage their employees to build an authentic presence on LinkedIn, it can push their brand message to a wider audience which leads to new business opportunities. Employee advocacy makes an impact across the board and is truly a win-win for both the company and individual employees.
Maximize The Value Of LinkedIn With In-Person Or Virtual Team Workshops
Our LinkedIn workshops are carefully designed to meet the specific needs of your team or group. Learn more about our customized workshop experiences here.
What our Clients Have Said
I was referred to Rachel after putting out a request in a Facebook Business Group for help with refreshing my LinkedIn profile. Rachel was able to take my information and completely revamp my profile into a story that captures my brand both professionally and personally. The process was seamless, very efficient and the result was amazing. Highly recommend!
Founder + CEO, brndMethod Media Group
"Working with Rachel is like moving from a machete to a surgical scalpel. Our messages have obviously sharpened, but so has our audience focus and the outcomes we see from our online presence."
Head of Growth at Fixel
If you are looking to up-level your profile to attract your best connections, Rachel is the resource. I have done LinkedIn profile reviews with other "LinkedIn Professionals" and have to say Rachel is head and shoulders the BEST I have ever encountered. She knows LinkedIn so well and makes leveraging it an easy lift. She gave specific feedback AND the reasoning it would matter. Not just the "this is how people do it" generalities.
Retreat Planner & Travel Specialist
She is nicknamed the "Linked Boss" for apparent reasons. But more importantly, Rachel takes ownership of her experience on the LinkedIn platform and has learned how to share her insights practically and helpfully. So much so that if you take action on her insights, you will learn how to convert your LinkedIn profile to a business lead magnet.
CEO/ Founder Boss Uncaged
"I am so pleased with the updates to my profile and the post views I’ve been getting. It’s really amazing. People are engaging and reading my posts. Thanks to you for the motivation to leverage this great platform."
Director, Business Development, Travel Leaders Corporate
Rachel presented to our local National Speaker Association chapter on the 5G's of strategies of engagement and utilizing best practices with LinkedIn and shared excellent ideas, tools to use LinkedIn to help grow your business and make connections. She has in-depth knowledge and presents in a matter that is easy to follow and enjoyable to learn and understand how to apply to one's business. Spending time training with Rachel is time well invested.