I’ll take your team beyond training to optimize their LinkedIn presence
Your customers are on LinkedIn and are looking for resources that speak to their needs and pain points. Are your teams using LinkedIn to engage with these customers and develop new business? Is there consistent messaging and branding when they describe their company?
If not, you are leaving money on the table. LinkedIn is an important tool in your overall sales strategy but is often underutilized due to a lack of time and/or understanding of its value.
WHY LINKEDIN TRAINING FOR TEAMS?
Your team members are on LinkedIn but do their profiles adequately represent your company’s brand and message?
When there is inconsistent messaging, it becomes challenging to clearly represent the value you bring to your customers. All too often, there is a lack of alignment in how employees are describing their company and their specific role on their LinkedIn profiles. Sometimes they aren’t even connected to the LinkedIn company page or are not taking advantage of the visual components to connect the company branding.
Additionally, bringing your team into alignment with the overall goals of using LinkedIn as a tool to reach their specific goals empowers them to use the platform with confidence and purpose.
Investing in a LinkedIn Training for your Team will support:
- Increased Brand Awareness
- A unified strategy
- Consistent messaging
- A clear and impactful value proposition
- Increased confidence and enthusiasm
- A new tool to meet business goals
WHO CAN BENEFIT FROM A LINKEDIN TRAINING?
Linkedin touches every aspect of your company’s online presence. A comprehensive LinkedIn training can support both customer acquisition, talent acquisition and employee retention.
Investing in a LinkedIn Training for your Team will support:
- Marketing
- Sales
- HR
- Events (Trade Shows & Conferences)
- Talent acquisition
- Employee Retention and Engagement
How it Works
I want to empower your customer-facing teams with the knowledge and confidence for how to use LinkedIn and a plan to harness the incredible value it offers. My approach combines group training with one-on-one education - it is personalized, authentic and powerful.
1
Goal Setting
This is not one-size-fits-all training.I’ll work with leadership to get to know the company, the individual participants, and the unique outreach goals, targets and expectations.
2
LinkedIn Workshop
In a 60-90 minute session (live or via webinar), I will prepare participants to meet their personal and specific company goals through an understanding of LinkedIn tools and best practices.
3
One-On-One Sessions
All participants will receive either a LinkedIn Profile Audit or Profile Renovation. This ensures there will be consistent branding and messaging for all team members and that their profiles are optimized to meet their goals.
4
Group Coaching Calls
I’ll offer a minimum of four 60-minute group coaching sessions to dive deeper into topics including how to build a strategic network, messaging strategies, content development and engagement tactics.
Impact
You can expect to see the impact of a team approach to a LinkedIn strategy in the following ways:
Increased Brand Awareness
Consistent Messaging
New Tool to Meet Business Goals
Increased LinkedIn Confidence
Unified Approach
Clear Value Proposition
