General

Over the past few years, LinkedIn has transformed from a job search tool into a 24-7 networking event. With over 900 million users worldwide, there is no more powerful tool or social media platform to position yourself as an expert in your industry and connect with peers and targets. When it comes to the meeting…

Does your company have a LinkedIn strategy? I mean, a real, comprehensive strategy that is recognized and utilized throughout the organization?  As I wrote in a previous blog, LinkedIn touches nearly every function within a company. Yet too often, organizations either make assumptions that everyone knows how to use LinkedIn since they have profiles, or…

Over the past few years, LinkedIn has transformed from a job search tool into a 24-7 networking event. People who embrace this change reap the benefits – they stand out, build awareness and crush their goals, both personal and professional. Sadly, many companies are slow to embrace this change. According to a recent poll, “81%…

It’s been quite an exciting year on LinkedIn when it comes to new features. At the time I am writing this blog, there have been over 90 (!) new features and updates that have or are in the process of rolling out.  I wanted to share my top 10 new features for the year and…

Where do you start when it comes to a content strategy on LinkedIn? Content is a common barrier for many LinkedIn users, but it also presents an incredible opportunity for those who embrace the value of sharing content on LinkedIn. The truth is that there is more opportunity on LinkedIn in comparison to other social…

5 Reasons to work with a LinkedIn Profile Consultant LinkedIn is a complex platform – I would argue the most complex of the main social media platforms. You can get an Instagram or Twitter account up pretty quickly. Facebook might feel more familiar if you’re active. But LinkedIn…there is so much to a profile and…

When you joined LinkedIn you probably started connecting with anyone you knew – co-workers from your first job, friends, family, random people from high school or college. I know that’s what I did when I first launched my profile. This certainly helps develop your initial network but once you have 500+ connections, it’s important to…

I want you to try something. Go to Google and type your name in the search bar. Now scroll and I would venture to guess that your LinkedIn profile is one of the top five search results – perhaps the first if you have a unique name. If someone googles you and finds their way…

Your LinkedIn profile is the foundation of any viable LinkedIn strategy. But let’s be honest, putting a LinkedIn profile together is not as simple as it looks. In comparison to other social media platforms, there is so much that goes into your LinkedIn profile and it is easy to get overwhelmed and intimidated.  Whether you…

Do you know who’s in your LinkedIn network? If you aren’t downloading and reviewing your connections regularly, you might be missing out on potential clients, referral sources, partners or collaborators – the hidden gems!  It may come as a surprise, but LinkedIn allows you to download and review nearly every activity you have ever taken…