Your customers are on LinkedIn and are looking for resources that speak to their needs and pain points. Are your teams using LinkedIn to engage with these customers and develop new business? If not, you are leaving money on the table. LinkedIn is an important tool in your overall sales strategy but is often underutilized due to a lack of time and/or understanding of its value.
We go beyond training to optimize your team’s presence and deliver actual results.
How it Works
We will empower your customer facing teams with knowledge, a plan for harnessing the value of LinkedIn and the confidence that comes from seeing tangible results. Our approach combines training (workshop and one-on-one) with high-value outreach activities. It is personalized, authentic and powerful.
This is not one-size-fits-all training. We will work with leadership to get to know the company, the individual participants, and the unique outreach goals, targets and expectations
In a 60-90 minute session (live or via webinar), we will prepare participants to meet their personal and specific company goals through an understanding of LinkedIn tools and best practices.
We will meet with each participant individually to optimize their profile, identify customers and targets from their current network, and develop a high-value outreach campaign strategy.
Individual Campaign Execution
How better to encourage LinkedIn use then to show immediate success? We will execute a short outreach campaign (50 actions) for each individual, adding meaningful connections or generating conversations through messaging or content.
Campaign and network analysis results are reported back to leadership, identifying and recommending actions to improve each individual's ability to generate new business through LinkedIn.
For each campaign, we will track individual results that demonstrate increased engagement with sales targets, such as:
Number of new LinkedIn connections
# of LinkedIn message responses
% of connection requests accepted
Likes, comments, and shares of LinkedIn posts
% increase in target connections
% increase of profile views