A business development team needed to develop an approach to managing their time and maximizing results at expensive industry conferences.
After determining company and industry targets, we analyzed team member’s current LinkedIn connections. We also helped individuals add new targeted connections to their LinkedIn network. As the conference approached, we conducted a personalized messaging campaign, inviting targets to meet with the team at the conference.
Booked over a full day of meetings with prospects, including both old and new connections. Identified at least 2 new opportunities for inclusion in sales cycle.
Created repeatable process for maximizing ROI of attending industry conferences, reducing wasted sales time and cold prospecting, and increasing visibility with targets.